10 February 2023 12:20, UTC
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Shemaroo recently announced its Web3 debut on the Polygon network. The media company joined hands with Polygon Labs to launch Virtasy.io exclusively on the network.
The partnership will see Shemaroo launching Bollywood NFTs on the platform. The marketplace is set to list NFTs involving iconic films at the launch. The NFTs will include movie clips, 3D metaverse avatars, and images.
After the launch, users will be able to enter the metaverse with beloved Bollywood characters. It will help them enter the cinematic journey and design collections of their moments.
The community-centric platform has also been designed to let users receive and earn rewards while engaging with other users. Hiren Gada, Shemaroo Entertainment’s CEO, also talked about the latest launch.
According to Gada, Shemaroo has already created a roadmap by emptying how Web3 is set to affect the entertainment space. The company is future-ready, and the Virtasy launch is a big approach.
This will be done by capitalizing on the complete suite of Polygon’s innovative frameworks, tools, and solutions. Shemaroo will merge its innovative technology with iconic Bollywood cinema to reach fans globally.
Names like Magic Eden and OpenSea have already entered the Polygon network. With over 500K collections from projects like y00ts and Cool Cats, the network is a game-changer. It boasts benefits like quick transaction speeds, carbon neutrality, and low fees.
That is why Robinhood, Stripe, and Adidas have used the platform to enter Web3. Polygon Labs is transforming the NFT market, making it accessible to the art and entertainment sector.
The partnership between Shemaroo and Polygon Labs will connect NFTs and an enthusiastic audience. Given the sheer scale of the involved parties, the partnership is expected to be a major hit.